Google Ads & PPC Management Calgary

 — No Layers, No Handoffs, Just the Expert Managing Your Account

Most PPC agencies are built for scale — not for your account specifically.

The typical agency model sells you on senior expertise, then hands your account to a junior team member once the contract is signed. 

You end up paying for office overhead, account managers, and layers of process — while your Google Ads campaigns run on the same cookie-cutter structure as every other client on their roster.

Working with a Calgary PPC consultant means the person who plans your strategy is the same person building, managing, and optimizing your campaigns — with direct communication, faster decisions, and no layers in between.

It’s a leaner setup by design, and for most small to mid-sized Calgary businesses with focused ad spend, that’s exactly the kind of attention that moves the needle.

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Detailed Reports & Trackable Results

Most agencies or PPC consultants send reports that look impressive but tell you very little — impressions, click-through rates, and quality scores that don’t connect to what actually matters for your business.

Every report I provide is written in plain English and built around the numbers that move your bottom line — what was spent, what it returned, what was improved, and what’s next.

You’ll always know exactly where your Google Ads budget went and what it generated.

Hair salon client (Calgary) — 74 conversions at CA$4.65 cost per conversion within the first 4 weeks of campaign launch.
Henry Tsang - Calgary SEO consultant sitting with his computer

Why Hire a PPC Consultant?

Hiring a PPC consultant over an agency comes down to one thing: who is actually managing your account day to day.

I handle every layer of your Google Ads campaign personally — from the initial keyword research and account structure, through to ad copy, bid management, ongoing optimization, and monthly reporting.

With an agency, the person who sold you the service rarely touches your campaigns. Your account gets assigned to a junior team member, managed alongside dozens of others, and optimized on a schedule — not when your campaigns actually need attention.

For most small to mid-sized Calgary businesses, that direct attention is exactly what the difference between wasted ad spend and a campaign that actually generates leads.

Google Ads Management Tailored to Your Business

Every campaign starts from scratch — built around your business, your customers, and your market. Not adapted from a template.

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Customized Google Ads Strategy

Each pay-per-click search advertising campaign starts with understanding your business, your customers, and your competition — not a template pulled from the last client.

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Keyword Research & Targeting

I identify keywords based on search intent, volume, competition, and bid cost — focusing your budget on terms that convert, not just terms that get clicks.

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Continuous Optimization & A/B Testing

Campaigns are monitored and adjusted regularly — cutting waste, testing ad variations, and refining bids to keep cost per conversion as low as possible.

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Proper Account Structure & Best Practices

A well-structured account is the foundation of an efficient campaign. I build and maintain yours to Google’s best practices from day one.

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Landing Page Optimization

Getting the click is half the job. I optimize landing pages to convert paid traffic into actual leads and customer contacts.

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Ad Copy That Converts

Ad headlines and descriptions are carefully crafted to earn the click — then continuously tested to find what resonates best with your specific audience.

What Results You Can Expect To Achieve

Increase in leads & sales

More website visitors

✔ Increased brand awareness

✔ A clear return on investment

Ready to grow your business & attract new customers with Google Ads?

Request a 30 minute informational session with me. No hard sells, I make sure you get the information you need.

Calgary Local search expert Henry Tsang working on his laptop in a office space

Learn More About PPC Advertising

PPC stands for pay per click — you only pay when someone clicks your ad. Google Ads is the most common platform, placing your business at the top of search results for relevant searches. It’s one of the most measurable forms of advertising available.
It depends on your timeline. SEO builds long-term organic traffic but takes months to gain traction. PPC delivers immediate visibility but stops when you stop paying. Many businesses benefit from running both — PPC for immediate leads while SEO builds long-term presence.
You can, but campaigns without proper structure and ongoing attention tend to under perform and waste budget. Most business owners find that the cost of management pays for itself through better results and fewer costly mistakes.
It varies by industry and competition. Most small to mid-sized businesses often start somewhere in the $500–$2,000/month range in ad spend, but the right number depends on your market and goals. I’ll help you estimate a realistic starting point during the free consultation.
No. Everything runs month-to-month. Campaigns do improve over time as data builds, but you’re never locked in.
Google Ads can start generating traffic right away. Leads and conversions often improve over the first 4–8 weeks as the campaign gathers data and optimizations take effect.
By the metrics that matter to your business — qualified leads, cost per lead, conversion volume, and return on ad spend. Not impressions or click-through rates alone.
Conversion tracking is configured before any campaign goes live — covering form submissions, phone calls, bookings, or purchases depending on your business. Without it, there’s no reliable way to know what’s working.
Some inefficiency in the early weeks is normal while Google’s algorithm learns. I monitor performance closely from launch and make adjustments to targeting, bids, and ad copy as data comes in.
Not much. I’ll need access to your Google Ads account (or set one up if you don’t have one), your website, and a clear picture of your goals and target customers. From there I handle the setup and we can typically have a campaign live within a few days.